OUR
WORK

CASE STUDIES

• Eynesbury Township
• Big Dreams Campaign - new
• Loctite - new

PROJECTS

• Parade
• The Consort
• RPM Real Estate
• Noel Jones Real Estate
• Franze Developments
• Salvo Property Group
• Hilton South Wharf
• Ozanam House
• Xerri - new
• Henkel - new
• Firechief & Goldilocks - new
• Coffeehead- new
• Various Identities

BRIEF

Nettington Constructions builds luxury developments in the eastern suburbs of Melbourne. They focus on highly liveable spaces with superior quality finishes.

For their latest luxury project in Kew, they required a brand that could directly speak to the older demographic of Kew without compromising style or aesthetic.

WHAT WE DID

In order to create a brand that is mature, matched the architecture of the building and spoke effortlessly to its target market, we firstly researched the area and understood the demographic. Our findings guided us to create a naming and brand strategy that truly expressed the classical architecture and lifestyle opportunity of the development.

RESULT

The Consort was the result. A brand with a sophisticated simplicity that embraced the location, target audience and especially the product. Intelligent copy and minimal layouts were created to attract the older demographic and high-income earners of the area.

Each prospect received a 44 page booklet of the project and an individual apartment floorplan (A2) rolled into a tube.

Both the website and the brochure were shortlisted for Create Awards in 2011.

ENGAGEMENT

• - Naming Strategy
• - Brand Development
• - Brochure
• - Website Design