OUR
WORK

CASE STUDIES

• Eynesbury Township
• Big Dreams Campaign - new
• Loctite - new

PROJECTS

• Parade
• The Consort
• RPM Real Estate
• Noel Jones Real Estate
• Franze Developments
• Salvo Property Group
• Hilton South Wharf
• Ozanam House
• Xerri - new
• Henkel - new
• Firechief & Goldilocks - new
• Coffeehead- new
• Various Identities

BRIEF

Noel Jones is one of the largest real estate agencies in the eastern corridor of Melbourne with a network of eight offices.

With a unique individual office ownership structure maintaining brand consistency has proved challenging in the past. The brand also has very strong market equity in some areas and much less in others.

Noel Jones required a consistent and unified image across all marketing communications. To further strengthen their business, Noel Jones engaged Extension to provide marketing support and to develop and implement a corporate advertising campaign.

WHAT WE DID

We worked closely with the various Noel Jones committees and developed a style and refreshed look with updated colours, typography and tone of voice.

This update was applied to all their collateral including brochures, sign boards, stationery, website and advertising.

We also recognised Noel Jones’ connection with the community as a great opportunity for advertising. We identified that close to 23% of the population in Blackburn and Box Hill worked as volunteers in various non-profit organisations and that over 45% spoke a language other than English.

Consequently, we devised a campaign focused on thanking the community for their continued support.

RESULT

Our creative involvement ensured that Noel Jones was positioned consistently in the marketplace, and that their tone of voice spoke with the undertone of experience and knowledge.

Through recognition of Noel Jones’ standing in the community and good investigative groundwork that identified significant opportunities within the target market, the advertising campaign proved to be a simple, smart and focused alternative to other campaigns which not only worked to generate goodwill but showcased a superior offering and service to prospective clients.

Additionally, to further support the campaign, free advertising was offered to a number of non-profit organisations in the community.

ENGAGEMENT

• - Design & Art Direction
• - Copywriting
• - Printed Collateral including brochures and booklets
• - Advertising Campaigns
• - Website Design
• - Environmental Design